Step by step guide to creating a Digital Marketing Campaign
Today it is possible to start whole digital marketing campaigns with a couple of clicks and without having to have an advertising agency. Powerful and easy-to-use tools are available to deliver your product or service to the desired audience. However, creating a campaign involves many more steps than it seems and, above all, involves having strategic thinking. To make your digital marketing campaign really effective, we help you with the step by step.
Step 1: Investigate what your competition has already been done
Every good digital marketing campaign is based on good research. Make a preliminary inquiry of other digital marketing campaigns that have been made related to your product or business area. Research your competition well, what they are doing now, and how you can communicate your differential.
What should you observe in your research?
- Advertisements
- Contents
- Strategies
- Public
As important as the external analysis is to perform an internal diagnosis: what is the current situation of your business, how is its digital positioning, what type of advertising campaigns have worked for you, what problems you should solve.
Step 2: Define your goals and build a strategy to achieve them
The reason why many digital marketing campaigns end up failing is that they are not based on solid goals. Before preparing any material, analyze well what you want to achieve with your campaign and what do you expect to receive from it: leads? recognition? Sales? traffic? Based on these objectives, and based on the investigation of the previous step, define a strategy designed for all stages of your campaign and a plan to guide you, which includes:
- Hearings
- Funnel Stages
- Workflows
- Content and promotional messages
- Task Lists
For example: if your goal is to get more subscribers to your digital magazine, your strategy may be to offer discounts for those who subscribe before the end of the month.
Step 3. Plan the materials and budget
Be aware of the materials you need and how to integrate them into your plan. Campaigns usually have content, graphics, and materials such as:
- Landing Pages
- Videos, contents of Blog and Social Networks
- Mails, messaging and WhatsApp
- Banners and Copy for Google ads
- Banners, Copy and video ads for Facebook
And fundamentally, define a realistic investment budget, which will allow you to plan the means of promotion. Take advantage of the analysis of previous campaigns and investments to predict what results you will get with this budget.
Step 4. Know the platforms and media
Learn about the platforms where you will publish your digital marketing campaigns, based on your knowledge of the audience and the channels where you can contact them. Study and get ready so that the creation and outcome of your campaigns are optimal, making good use of marketing tools. Take advantage of opportunities such as:
- Webinars
- Study platforms
- Google Academy for Ads
- Facebook Blueprint eLearning
Step 5. Publish your campaigns after a good organization
You already have the set of materials, media and communication flows. Before publishing them, think about how they relate to each other and if they work synergistically.
Base yourself on written planning to establish an order of publications, and conceive them in a chained and organic way.
If you are going to implement Marketing Automation strategies , design the workflows according to each stage of the client’s life cycle.
Step 6. Monitor and measure
You cannot simply create your campaigns and leave them adrift, especially when they are new. Monitor the performance of your digital marketing campaigns daily and make small changes to ensure that the results are what you expect. Use tools to monitor:
- A / B Testing
- Real-time analytical dashboards
- Lead tracking
In addition, it is always a good practice to maintain active communication between Marketing and Sales. Check the feedback from the vendors to check the quality of the leads received.
Step 7: Adapt to change
Your campaigns can be very effective, but many things change in digital marketing. The platforms integrate new features, the information is updated, the tastes of your client too. To keep your campaign as new, you must be aware of:
- Technological innovations
- New tendencies
- Strategy changes of your competition
- Media and tool updates
Step 8. Immerse yourself in the Data (and emerge with more ideas)
Create reports and measure your results periodically. This will give you an overview of the campaign and you can make more radical changes, such as strategy or budget.
- Automate reports with custom data
- Configure periodic shipments
- Compare with historical reports
Step 9. Automate your processes and nourish your leads
Digital marketing automation is very important to optimize your resources, especially to nurture your leads .
It has a platform that allows you to automate your processes:
- Email marketing
- Audience Segmentation
- Campaign management
- Lead scoring
Automation tools allow you to generate customized content on a large scale, providing a better customer experience and saving you a lot of time in each communication.
Step 10. Enjoy your results, but don’t leave them there
If your digital marketing campaigns are effective, you will have many leads. But it is also important what you do with those leads.
In addition to nutrition, the attention you give them is essential to close the sale. Use platforms of:
- Attention management
- Personalized attention
- Chatbots
- IVRs
Integrate your marketing with your sales and service channels to provide a true omnichannel experience and increase customer loyalty.
Conclusion
Do you think too many steps? Help yourself with a good marketing automation technology that allows you to integrate your digital marketing campaigns and track the results to maximize your investment. Hire Ranolia Ventures today, a digital marketing agency with proven experience in offering digital marketing services.
